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NEWS
BMW S 1000 RR wins design award
The Automotive Brand Contest, an international design competition, saw the S 1000 RR take the laurels in the motorcycle categoryBMW’s updated S 1000 RR sports bike has come up trumps in the motorcycle category at the German-based Automotive Brand Contest (ABC), which is billed as the only neutral, international design competition for automotive marques.
An independent panel of experts including representatives from the media, design and brand communication, as well as from the university sector, judged the submitted works in a total of 12 competitive categories.
"The BMW S 1000 RR has taken all before it, winning on the track and around the world being awarded many industry and customer accolades. This Automotive Brand Contest award further emphasises the attributes of the exciting S 1000 RR," said Tony Sesto, BMW Motorrad General Manager Australia and New Zealand.
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Written byBikesales Staff
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