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Bikesales Staff17 Jan 2011
NEWS

BMW receives prestigious design award

The S 1000 RR and Concept 6 have been lauded in the Chicago Athenaeum's "2010 GOOD DESIGN Award"

Two BMW motorcycles, the S 1000 RR and the design study Concept 6, have received the Chicago Athenaeum's "2010 GOOD DESIGN™ Award".

Founded in 1950 in Chicago, this is the longest-standing design award in the world. For the last 60 years it has recognised the work of designers and manufacturers who have created outstanding innovative and visionary products, concepts and ideas stretching the envelope beyond what is considered ordinary product design.

There was only one other motorcycle winner – a Yamaha YZ450F cross-country bike developed in America.

In 2010, the Chicago Athenaeum: Museum of Architecture and Design received a record number of entries from around the world. In November 2010 the jury met in New York and selected over 500 product designs and graphics from over 36 nations as potential candidates for the GOOD DESIGN Award.

Click on the following link for the full list of 2010 winners, in categories also including electronics, energy, medical, robotics and textiles.

The Chicago Athenaeum will also be mounting the annual GOOD DESIGN SHOW in Chicago in June 2011 to exhibit the winning products.

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