Under the banner of 'Safety 360°', BMW Motorrad has rolled out a three-pronged approach to motorcycle safety, with standard-fitment ABS spearheading the principle's major components.
The move comes well in advance of proposed European legislation, which will likely see ABS become mandatory for motorcycles from 2016.
BMW has built its new Safety 360° ethos around three main tenets: safety technology in the vehicle itself; safety derived from rider equipment; and safety derived from rider training. The philosophy represents a more formalised corporate approach to rider safety -- an aspect of motorcycling in which BMW Motorrad has been pro-active throughout most of its 90-year history.
BMW claims the introduction of the telescopic fork in 1937 as its first major rider safety advance, and it was the first motorcycle manufacturer to introduce ABS braking to a volume production bike -- the K100 of 1988. Modern advances include the introduction of Electronic Suspension Adjustment in 2004, Automatic Stability Control in 2006, Dynamic Traction Control in 2009 and the motorcycle world's first Adaptive Headlight, the latter introduced on the marque's K1600 GT and GTL in 2011.
The marque has invested considerably time, money and effort in producing all manner of riding gear that over the years has afforded an increasing level of rider safety, while it also conducts a variety of road, track and off-road motorcycle training courses in many world markets, catering for riders of all skill levels.