Bike company of the year

Martin Child – Bikesales Network contributor
KTM – buying, selling, merging, reconverging. I reckon weekly board meetings in the Austrian’s nerve centre are fairly bizarre. “We’ve bought who? And you want to turn it into what?” While the Japanese are only now starting to come out of their post-GFC slumber, KTM has been aggressively moving forward with buying Husqvana and then merging it with Husaberg. The rebranding press release kinda made sense. But only kinda. Will it be too much too soon for the Orangemen, or have they a plan that’ll see more road bikes alongside the dominant off-roaders, while they drop the competition like a hitman on a promise.