Australian market remains steady
Only a fraction below the corresponding 2013 figure, with gains made in road and ATV while off-road and scooter are downAustralians purchased 79,548 new motorcycles, all-terrain vehicles (ATVs) and scooters between January and September 2014, only slightly less (0.8 per cent) than in the same period in 2013.
Of that total number, the road segment accounted for 40.8 per cent of sales, ahead of off-road (32.5), ATV (19.6) and scooter (7.1).
Off-road motorcycles accounted for 32.5 per cent of sales, ATVs accounted for 19.6 per cent and scooters accounted for 7.1 per cent,” Mr Weber said.
Honda continues to be the No. 1 brand across the board with 21.7 per cent total market share, from Yamaha (17.5), Kawasaki (9.9), Suzuki (8.7), Harley-Davidson (7.5), KTM (6.9), Polaris (4.9), BMW Motorrad (2.8), Triumph (2.6) and CFMoto (2.0). Of the top 10, only Harley-Davidson, KTM, Polaris and BMW Motorrad have grown since the same period in 2013, with Polaris and BMW Motorrad making the biggest gains – up 34.1 and 33.5 per cent respectively.
Polaris has sold the most ATVs in 2014, Yamaha is the pacesetter in off-road, Honda’s the road master, while Piaggio (and its subsidiary Vespa) is dominating scooter sales.
The scooter segment remains a concern though, the downward spiral continuing with another double-digit contraction over the last 12 months.
The Kawasaki Ninja 300 and Honda CBR500R remain as the nation’s two most popular motorcycles, while a couple of recent additions to the local scene, the Yamaha MT-07L (pictured) and KTM 1290 Super Duke R, have made an strong impact in only a short period of time.
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