Aussie state of play: up 3.6%
Still maintaining an impressive work rate, and on track for sales of over 105,000 in 2011 if December proves to be a profitable monthThe Australian motorcycle, ATV and scooter market continues to show plenty of backbone in the face of potential economic spoilers aplenty, and is currently up 3.6 percent year-to-date (YTD) over the same period in 2010.
That equates to overall sales of 96,133, dominated by the ‘road’ (35,558) and ‘off-road’ sectors (30,775), and then big gaps back to ATV (19,481) and scooter (10,319).
But although their market share isn’t massive, the ATV and scooter segments have shown the biggest percentage increases YTD, up 21 and 10.1 respectively, which is a fundamental reason why the whole market has grown.
Based on current consumption, coupled with expectations of a bumper December harvest for retail outlets, it’s perfectly reasonable to expect sales to exceed the 105,000 mark in 2011.
YTD, Honda has 21.67 per cent of the total motorcycle, ATV and scooter pie, ahead of Yamaha (18.00) and Suzuki (12.40)
A full market summary for 2011 will be released in mid-January, when the Bikesales Network will also find out which individual models have come up trumps over the past 12 months -- and those which have failed to impress the public.
Meanwhile, Japan has just released its sales figures YTD (excluding ATVs), and has come in at 377,973 units, a 6.68 per cent increase on 2010.
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
