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NEWS
Aussie motorcycle market taking small steps
A modest improvement over the last month, with the market as a whole now up by 3.8 per cent in 2012The Australian motorcycle market – comprising road bikes, off-road bikes, scooters and ATVs – is up by 3.8 per cent year-to-date, with sales to the end of October, 2012, totalling 89,710. That’s compared to 86,396 at the same time last year.
The road bike segment has continued its hot streak, its 35,446 sales representing growth of 11 per cent over the corresponding period last year, while scooter sales have dropped appreciably, shrinking by 10.5 per cent – although the segment has at least managed to arrest a recent decline. Sales of ATVs and off-road bikes essentially have held steady: the former up by three per cent and the latter up by one per cent.
In terms of outright sales, it’s traditional market leader Honda on the top of the table, its 19,573 units representing growth of 5.9 per cent. Yamaha is in second, with 15,564 sales and a decline of 2.8, followed by Suzuki (10,042, a drop of 7.5), Kawasaki (8556, up 6.1) and Harley-Davidson (6199, up 21.6). The top 10 is completed by KTM (4575, up 19.9), Polaris (3437, down 0.2), Triumph (2547, up 2.8), CF Moto (1875, up 93.1) and BMW (1675, up 15.2).
Among the other marques, the Italian manufacturers in particular are enjoying significant growth, with Ducati up 30.9 per cent, Aprilia up 36.7, Moto Guzzi up 20.8 and MV Agusta up 68.1. Other noteworthy performances have come from Victory Motorcycles, its sales up 69.7 per cent, as well as Piaggio (up 25.3), BRP (up 19.3), Daelim (up 138) and Husaberg (up 34.9).
Kymco is somewhat of a pariah, its sales contracting a massive 41.2 per cent.
As for individual models, the Honda CBR250R still holds sway with 2010 sales, ahead of the Ninja 250R (1848).
The Kawasaki Ninja 300 (pictured), the replacement for the Ninja 250R, has made a stunning debut, with Kawasaki retailing 453 in just a couple of months – good enough to already have it knocking on the door of the top 10 in the road bike segment. As it stands, the Ninja 300 is already the second biggest selling sports tourer in Australia in 2012, behind the Ninja 650RL.
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Written byBikesales Staff
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