1
NEWS
Aussie market up by 2.4 percent
Still tracking ahead of 2011, although with ATV sales starting to soften the second half of the year will be an intriguing oneThe Australian motorcycle market continues to track slightly ahead of its 2011 benchmark, with 59,475 units retailed in the first seven months of 2012 -- a 2.4 percent increase on last year.
But in the big picture there are some real concerns heading into the final five months of 2012.
Principally, the ATV sector, which started the year in a blaze of glory, is now scrambling to stay ahead of its comparative 2011 figures -- despite emerging brands like CFMoto making a big splash.
ATV is now just 1.9 percent ahead of last year’s year-to-date figure, which begs the question: has the reinvigorated primary sector now spent up big on replacing dated four-wheelers so demand has now softened accordingly?
Meanwhile, off-road and road are up 1.3 and 8.1 respectively in 2012, while scooter is still labouring under a double-digit fall (11.8).
At the manufacturer level, Honda remains a clear leader with total sales of 13,163 in 2012, ahead of Yamaha (10,130), Suzuki (6800), Kawasaki (5406), Harley-Davidson (4235), KTM (2816), Polaris (2219), Triumph (1682), CFMoto (1177) and BMW (1078).
The pacesetters in the four market segments are Honda in ATV (3326), Yamaha in off-road (5323), Honda in road (5017) and Honda in scooter (894).
Of the top 10 marques, Suzuki and Kawasaki are the only ones failing to reach last year's heights, while CFMoto has sensationally rocketed in the top 10 on the back of a 115.6 percent lift in sales for the Chinese brand.
Harley-Davidson and KTM are also riding a renewed wave of interest, up 25.3 and 33.8 percent respectively.
Honda's CBR250R remains the biggest selling bike ahead of the Kawasaki Ninja 250R -- but will that pecking order remain in 2013 when Kawasaki introduces a heavily revamped quarter-litre rocket?
Read the latest Bikesales Network news and reviews on your mobile, iPhone or PDA at the Bikesales Network's mobile site. Or download the all-new App.
Tags
Share this article
Written byBikesales Staff
See all articlesStay up to dateBecome a bikesales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Contact
Advertise with us
Local marketplaces
International marketplaces
Consent
Download the bikesales app
