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Bikesales Staff9 May 2012
NEWS

Aussie market up 5.6 percent

As the colder weather starts to bite in the southern states, the Australian motorcycle market tapered a little in April, but we're still well up on the same period in 2011

After four months into 2012, the Australian motorcycle market – ATV, off-road, road and scooters – sits 5.6 percent ahead of the corresponding figure in 2011. That's a slight drop from the 9.7 percent growth figure recorded at the end of March.

Other than scooters, which is down 11.8 percent in 2012, the other three segments are all full of vigour, up by 8.9 (ATV), 3.4 (off-road) and 11.7 percent (road) respectively. Total sales have now reached 32,919 units in 2012, as opposed to 31,173 in 2011.

Honda remains the runaway leader, and it’s now retailed 7347 units in 2012, well ahead of Yamaha on 5144. Suzuki is next on 3669, with Kawasaki (3063) slowly edging closer to its Japanese rival. Could we see Kawasaki become the third biggest selling marque in Australia by year’s end?

Suzuki and Yamaha are both well down in 2012, 5.9 and 18.6 percent respectively, which is partly to ‘blame’ for the overall market being only 5.6 percent in the black as they still command a large chunk of the overall pie – and offset gains made in other areas.

Those marques which are well ahead in 2012 include Harley-Davidson, Aprilia, BMW, CF Moto, Daelim, Ducati, KTM, Victory, BRP, Polaris and Moto Guzzi.

Meanwhile, only four of the 19 scooter marques have recorded growth in 2012 – Daelim, Honda, MCI and Piaggio.

The Honda CBR250R remains the biggest selling bike.

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