Aussie market down six per cent
Sluggish retail sales across all segments other than scooterAustralia’s motorcycle and all-terrain vehicle market has fallen 6.2 per cent at the end of the third quarter of 2018.
National sales data by the Federal Chamber of Automotive Industries (FCAI) recorded overall sales of 68,494, compared with 73,058 during the same period in 2017.
In percentage terms, the ATV sector suffered the biggest loss – 11.2 – while road and off-road contracted 7.5 and 3.3 respectively.
Scooter continued to buck the current trend, up 11.8 per cent compared to 2017.
Road bikes comprise 40 per cent of the total market, followed by off-road (34), ATV/SSV (21.5) and scooter (4.5).
Honda's No. 1
Among the individual brands, Honda came in at number one overall with 16,051 sales (23.4 per cent market share), followed by Yamaha (14,393 sales), Kawasaki (6857), KTM (5792), Suzuki (5278), Harley-Davidson (5196), Polaris (4143), BMW (2061), BRP (1919), Husqvarna (1741) and Triumph (1679).
KTM was the only manufacturer among that top 10 whose sales have improved over the last 12 months, while others in the black are Indian and Vespa.
A number of marques – as non-FCAI members – aren't included in the official sales figures, such as Gas Gas, Benelli, MV Agusta, Kymco, Sherco and CFMoto.
The full summary report is as follows:
Yamaha PW50 leads the way
The iconic kids’ bike was the biggest selling model in the first nine months 2018, making up two spots from the half-year result.
A total of 997 PW50s were sold, just in front of another minibike – the Honda CRF50F (972). The tiddlers were followed by the Honda CB125E (951), Honda CRF230F (819), KTM 300EXC (817), Yamaha WR450F (816), Yamaha TTR50E (808), Kawasaki KLX110 (795), Honda CRF110F (760) and Kawasaki Ninja 400 (749).
Category winners
The biggest sellers in the separate categories were:
• ATV: Polaris Sportsman 570
• Scooter: Honda NSC110
• LAMS: Honda CB125E
• Road: CB125E
• Adventure touring: Honda Africa Twin
• Cruiser: Harley-Davidson Street 500
• Naked: CB125E
• Sports touring: Yamaha YZF-R3
• Supersport: Kawasaki Ninja 400
• Touring: Harley-Davidson Street Glide Special (Harley-Davidson Breakout was the leader in Q2)
• Off-road: Yamaha PW50 (Honda CRF230F)
• Farm: Honda XR190 (Suzuki Trojan)
• Fun: Yamaha PW50
• Trail: Honda CRF230F
The top 10 in each category are as follows:
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