Audi's Ducati acquisition gets green light
The European Commission has finally rubbed stamped a deal which first had its genesis over a year ago. Now the intrigue is how Audi is going to manage its new buyAudi now officially owns Ducati, with the final step in the qualification process occurring with the European Commission’s green light of the transaction.
The June 28, 2012 rubber stamp – or a deal “compatible with the internal market” according to the European Commission -- was really never at risk, and now the most vexing part of the equation is how Audi, and its parent company Volkswagen, is going to move forward with a premium two-wheel product in its midst.
The most obvious comparison is with BMW, which has successfully forged a path with its automotive and motorcycle wings, and recently reinforced its two-wheel stocks with the addition of Husqvarna.
Ducati certainly has the technological smarts, on top of an already healthy product line-up, so Audi would undoubtedly be factoring in some healthy sales growth over the next few years to start getting back some return on investment.
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