ATV marques focus on education

It was only a matter of time -- ATV manufacturers represented by the Federal Chamber of Automotive Industries (FCAI) are implementing an intensive education program for the operators of all-terrain vehicles (ATVs), focusing on debunking the myths surrounding roll-over protection systems (ROPS).

The manufacturers are also using a new website, www.atvsafety.com.au, to publicise their campaign against the fitting of ROPS, which they say could actually lead to a higher rate of injury and death when compared with factory-specification models not fitted with ROPS.

FCAI motorcycle manager Rhys Griffiths said improving ATV safety on farms and worksites should focus on proper operator education, rather than the fitment of ROPS.

“Scientific research has demonstrated that the nature of ATVs is such that adding a ROPS would increase the likelihood of deaths and serious injuries when rollover incidents occur,” he said. “The key to improving rider safety begins with proper education and training – particularly important in regional and rural areas which are the primary market for ATVs,” he said.

“The FCAI recently took part in the Heads of Workplace Safety (HWSA) quad-bike working group, which produced a number of recommendations – the vast majority of which we endorse because they are consistent with our own long-standing safety recommendations.

“However, we strongly disagree with the HWSA report comment that ‘fitting of devices will be supported by WHS regulators’ (knowing that industry tests have found that these devices can injure the rider).

“Rather than promoting the implementation of external rigid projections on such a small vehicle, which could worsen the injury outcome, the manufacturers take a proactive approach by promoting rider training, wearing of approved helmets, correct use of the vehicle and appropriate use of attachments.

“Operating an ATV requires a level of skill and involvement very different to a conventional 4x4 vehicle, motorcycle or steering wheel-equipped multi-utility vehicle (MUV or Side by Side).

“At the end of the day, if the use of an ATV in the workplace is considered to pose a threat to operator safety, the industry recommends using an alternative vehicle, like a MUV or Side x Side.”

The new website has been specifically designed to highlight the correct methods of ATV operation, and includes a number of interactive features like instructional videos and easy-to-understand safety tips.

The site also features an in-depth research presentation that addressed some of the myths surrounding the fitting of ROPS to ATVs, and details of the FCAI’s policy position on these issues.

“We’re urging all operators to take the time to explore the site, which has been developed to provide the necessary information required so they can make informed choices on the use of their ATV,” Griffiths continued. “ATVs are a very safe form of transport when operated responsibly and in accordance with the manufacturer’s recommendations.”

In July 2011, the Bikesales Network reported that around 290 rural motorcycle dealers around Australia had received a strongly worded letter from the nation’s peak agricultural health organisation regarding liability surrounding the fitment of ROPS.