AirAsia to sponsor Australian MotoGP
The Malaysian-based low-cost airline is the naming rights sponsor of the road racing showpiece at Phillip Island, as it increases its support for motorcycle racingAirAsia will be the naming rights sponsor of the 2012 Australian Motorcycle Grand Prix, to be held at Phillip Island from October 26-28 – the penultimate round of this year’s championship.
“We are delighted to be partnering with international airline AirAsia as the title sponsor of the Australian Motorcycle Grand Prix,” said Australian Grand Prix Corporation Chief Executive Officer, Andrew Westacott . “It couldn’t be a better time to get involved with what is set to be yet another blockbuster event at Phillip Island.”
AirAsia, based out of Malaysia, has been voted the world's best low-cost airline for three years running at the Skytrax Awards.
AirAsia Chief Executive Officer, Tony Fernandes, said the close relationship with MotoGP presents a great opportunity for AirAsia to expand brand awareness within Australia and internationally.
“Our partnership with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services,” he said. “Our involvement in the MotoGP world championship increases every year, as AirAsia has also been involved in the sponsorship of teams and riders, demonstrating our belief in motorcycle racing, a thrilling sport with millions of fans around the world.”
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