2015 Ducati Scrambler

Ducati released its first Scrambler way back in 1962, specially designed to respond to the needs of the American market. The Scrambler arrived in Italy a few years later, in 1968, and was an immediate success.

It was then that Ducati came up with the idea of using some of its own employees in the advertising campaign. The outcome was an iconic shot showing the now-famous “Franco and Elvira” astride this classic Ducati bike. At the time he was working at Ducati as a test rider and she – easily as beautiful as any professional model – was working in administration.

These two icons are now the leading characters in a three-episode web series made using stop-motion animation. The videos -- the plasticine protagonists of which were hand-made by three talented 19-year-olds from Bologna -- tell an imaginative story of how the Scrambler ended up in the present day.

The third and last video of the series has now been released (see below).

The Scrambler pays homage to the original Ducati model of the 1960s and 1970s, and represents a minimalist philosophy that gets back to the enjoyment of 'grassroots' motorcycling.

“Non-conformist, accessible and essential, the new Ducati Scrambler is said to represent the perfect combination of the traditional and contemporary, while returning to the pure essence of motorcycling – two wheels, wide handlebars, a simple engine and a lot of fun,” reads the relating company press statement.

The Scrambler will be officially presented on September 30, 2014 during Intermot 2014, ready for its subsequent arrival at Ducati stores all over the world early in 2015.

In the meantime, fans can keep up to speed with all the latest Scrambler developments by visiting www.scramblerducati.com.