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NEWS
2014 Australian motorcycle sales report
Australia's new motorcycle market ran a solid race in 2014, with total motorcycle, ATV and scooter sales reaching 111,599A total of 111,599 ATVs, motorcycles and scooters were sold in Australia last year, a 2.2 per cent fall on the corresponding 2013 figure.
Road bike sales were strong, increasing 1.5 per cent compared to 2013 and accounting for 39.9 per cent of the total market. Total road bike sales were 44,530. Honda took out top position for sales in this category, with its 9011 new road bike sales accounting for 22.3 per cent of the total road bike market and also helped it become the top selling brand in 2014. Honda sold a total of 24,866 new motorcycles, ATVs and scooters in 2014.
In second place for total sales was Yamaha with 18.3 per cent of the market (20,394). Kawasaki was third with 9.9 per cent (11,024), followed by Suzuki with 8.7 per cent (9745), Harley-Davidson (7.7, 8577), KTM (6.4, 7178), Polaris (5.3, 5892), Triumph (2.6, 2855), BMW Motorrad (2.4, 2706) and CF Moto (2, 2254).
Of those 10 leading brands, Yamaha, Harley-Davidson, Polaris and BMW Motorrad were the only ones to increase their sales volumes in 2014.
In the road bike category, Harley-Davidson was the second highest selling brand with 19.3 per cent of road bike sales (8577), followed by Kawasaki with 13.4 per cent (5964), Yamaha with 11.9 per cent (5290) and Suzuki with 6.8 per cent (3017).
Off-road motorcycle purchases accounted for almost 33.7 per cent of total market, with 37,670 Australians taking home a new off-road bike. The popularity of these vehicles has fallen since 2013, with the 37,670 sales representing a 4.3 per cent decrease on 2013 figures.
Yamaha led the market for off-road motorcycles, selling 30.1 per cent (11,356) of the total off-road bikes sold. Yamaha was followed by Honda with 26.2 per cent (9871), KTM with 15.2 per cent (5730), Suzuki with 11.7 per cent (4417) and Kawasaki with 10.4 per cent (3920).
The ATV market grew by two per cent in 2014, with a total of 21,723 sold. That represents 19.5 per cent of the total 2014 motorcycle market. Polaris was the leading brand in the ATV market, bagging 27.1 per cent (5892) of the total ATV sales. Honda was second with 23 per cent (5007), Yamaha was third with 15.6 per cent (3391), Suzuki was fourth with 10.2 per cent (2215) and BRP was fifth with 8.5 per cent (1853).
Scooter sales continued to decline in 2014, with total sales down 19.7 per cent. Piaggio topped the list in the scooter market, selling almost 16.8 per cent (1295) of the 7676 scooters sold. Vespa came in second with 14.8 per cent (1140), Honda was third with 12.7 per cent (977), SYM was fourth with 8.7 per cent (670) and Kymco was fifth with 7.2 per cent (550). Scooter sales represented 6.9 per cent of the total motorcycle market.
Kawasaki's Ninja 300 remains Australia's most popular bike, with 2897 sold in 2014, while those new models to make their mark included the Honda CBR300R, Triumph Thunderbird LT, Kawasaki KLX150L and KTM 1290 Super Duke.
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Written byBikesales Staff
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