2012 motorcycle sales up 5.4 per cent
That equates to 115,488 new ATVs, motorcycles and scooters retailed, with the four Japanese marques again leading the way – and Honda retaining its No. 1 statusOfficial figures released today by the Federal Chamber of Automotive Industries (FCAI) show that 115,488 new motorcycles, ATVs and scooters were sold in Australia during 2012. This is an increase of 5.4 per cent (5930 units) over the 2011 number.
The road motorcycle segment continued to drive growth, increasing 12.6 per cent to 43,539 units for the year.
ATV sales grew by 5.1 per cent (to 23,570 units) compared with 2011, while off-road motorcycle sales increased by 2.5 per cent to 37,699 units.
The only segment to see a softening of sales was scooters, decreasing by 8.7 per cent compared to last year with 10,680 new units retailed.
In the road segment Honda led the volume race with 8783 units sold, however several of the premium European and American brands showed notable growth rates such as Aprilia (up 58 per cent), BMW (up 24 per cent), Harley-Davidson (up 22 per cent), Ducati (up 21 per cent), Victory (up 60.9 per cent), and Moto Guzzi (up 17 per cent).
Chinese brand CFMoto was also a big road mover, up a whopping 81.3 per cent.
Yamaha was the leading volume off-road seller for 2012 with 11,024 units sold (up six per cent), and Honda headed the ATV sales list with 5491 units – but only 165 units in front of Polaris. In off-road, Husaberg (up 43.6 per cent) and KTM (up 18.5 per cent) packed a punch, while Husqvarna failed to follow the lead of its European counterparts and contracted 25.9 per cent.
While scooter sales dipped, Piaggio sales increased significantly, moving the brand to the top of the scooter table with 1640 units, an increase of 28 per cent compared to the 2011 result.
In the total sales stakes across all segments, Honda was the leading volume manufacturer for 2012 with 26,034 units sold, which equates to 22.54 percent market share. Honda is followed by perennial opposition Yamaha (20,185 units, 17.48 per cent market share), Suzuki (12,463, 10.79 per cent), Kawasaki (10,908, 9.45), Harley-Davidson (7825, 6.78), KTM (5808, 5.03), Polaris (5326, 4.61), Triumph (3057, 2.65), CFMoto (2247, 1.95) and BMW (2125, 1.84).
Compared to 2011, those brands which have lost market share include Yamaha, Triumph, Husqvarna, Hyosung, Vespa, Suzuki, Kymco and SYM. Suzuki’s share of the pie has fallen by nearly two per cent.
The top 10 selling bikes of 2012 saw Honda dominate with five entries, ahead of Yamaha (three) and Kawasaki (two). The humble Honda CRF50F mini bike was the biggest seller with 3030 units, ahead of the Honda CBR250R (2514), Honda CT110X (2145), Kawasaki Ninja 250R (1984), Yamaha TTR50 (1777), Yamaha PW50 (1649), Yamaha WR450F 1516), Honda CB125e (1398), Honda CRF230F (1186) and Kawasaki Ninja 300 (1066) – the latter a swashbuckling performer after only going on sale in the second half of 2012.
The other top sellers included:
- ATV – Honda TRX250
- Road bikes – CBR250R
- Cruisers – Yamaha XVS650
- Scooters – Piaggio Fly 150
- Sports touring – Ninja 300
- Under 250cc – CBR250R
- Adventure touring – Suzuki V-Strom
- Naked – Honda CB400
- Supersport – Hyosung GT650R
- Touring – Harley-Davidson FLSTC
- Supermotard – Suzuki DR-Z400SM
- Off-road – CRF50F
- Enduro – WR450F
- Motocross – Yamaha YZ450F
- Fun – CRF50F
- Farm – Honda CTX200
- Trail – CRF230F
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